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The Case For Small Companies
As Anthony McClure hangs up the phone, he's slightly amazed to find himself turning
down another VP of International Marketing position with a Fortune 500 company.
This is the second unsolicited offer in the last two months he has decided to
refuse. Why does he reject the money, the power and the perks that are beating a
path to his door? He's found his mission. Amadeus, a European training firm just
getting a foothold in the United States, has given him the opportunity to teach
executives how to reach their highest potential. As he sees his clients changing
their lives and corporate cultures through using his process, he can't imagine a
marketing position that would give him more satisfaction.
Gail McDonald and Mina Brown, a former HR VP and CFO respectively, have recently
incorporated a consulting firm called Transition Resources. Their new company
combines human resources and financial acumen to help organizations undergoing
major changes, such as mergers or acquisitions, turnarounds, exceptional growth
and IPOs. Both of these savvy executives have decided to use their expertise in a
context where they have greater control over their careers and personal time.
Jim Loffler, who recently joined RSP Manufacturing in California, loves working
for a small, fast-growing employer committed to high-quality products and exceptional
customer service. With great enthusiasm he talks about "doing exciting things like
inaugurating a plant in Guadalajara where the President of Mexico was in attendance,
buying a plastics company and a sheet metal/stamping plant in Scotland, being awarded
'Supplier of the Year'" and achieving recognition from top management for his
innovative work.
While these professionals come from a variety of backgrounds, they have all decided
to leave big corporations for smaller, more entrepreneurial ones. All of them
enjoy making a greater impact on their companies' colleagues and cultures while
charting their own course, even though they must adjust to the decreased prestige
and resources inherent in a large organization. Although these executives'
transitions haven't been idyllic, they have no desire to escape to more familiar
territory. They are having too much fun.
People contemplating a move from a large to small company come in contact with a
number of myths and truths about entrepreneurial firms. Most of the myths are
perpetuated by stereotypes that are true in some cases, but rarely universal.
Others sound suspiciously like sour grapes. While the truths aren't new, they have
only recently been discovered by professionals smarting from corporate downsizing,
mergers or politics. Below are some familiar statements about small businesses.
Which ones can you believe?
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Small businesses pay lower salaries and provide fewer benefits than large
companies. This is true in many cases, especially with slow-growing,
family-owned operations. However, there are a number of small businesses that
provide equal or greater compensation packages than their larger counterparts.
Many entrepreneurs decide to start their own companies because of the upside
potential for income. While going it alone may be riskier than working for
someone else, if they choose the right niche and succeed, they can reap handsome
rewards. Start-up companies funded by venture capital seed money generally pay
their employees well because they expect them to produce quick, exceptional
results. Quite often young organizations offer less in cash compensation, but
give their workers generous stock options. As the corporation grows, executes
an IPO or finds a buyer, these options can be worth millions.
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Small businesses actually employ more people than big
ones. Because small companies attract relatively little
publicity, their impact on the economy is generally discounted. In
1995 the National Association of Women Business Owners commissioned
a study on women-owned businesses which revealed they employ more
people than the Fortune 500 combined. Taken as a whole, small
companies comprise a powerful, dynamic economic community which
makes a tremendous impact on both domestic and global growth.
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Small businesses offer less security than large ones. Not anymore.
Those halcyon days of employment for life in large, patriarchal organizations
are long gone. Today, many entrepreneurs start their own companies because
they have been downsized or reengineered so many times, they are determined to
take control of their own destinies. They trust their abilities and decisions more
than those of their former employer. People who work in smaller companies with
good management generally feel more secure about keeping their jobs because
they have a more personal relationship with the owner. Small business owners
will move heaven and earth to make payroll. Most lay off people only as a last
resort. Stockholder expectations are not an issue for them.
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Small businesses have fewer opportunities for advancement. This is
often true, particularly in small, family-owned or stagnant companies. However,
fast-growing small businesses must continually add employees and managers to
keep pace with the demand for their products and services. Because associates
in these organizations wear many hats simultaneously, on-the-job training is a
mandate and continual learning and increasing responsibility are requirements.
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Outsourcing has increased the business potential of small businesses.
With rampant downsizing and reorganization in large corporations comes the
opportunity for small firms to provide services that used to be performed
in-house. How many professionals do you know who have been laid off, then
return to their former employers as independent contractors? Now that
organizations are "going back to their core businesses" and eliminating or
reducing staff departments, small firms that can execute these functions are in
great demand. Ed Rankin's company, Human Resource Solutions, is one of the 100
fastest growing small businesses in Dallas. He and his colleagues have built a
thriving consulting firm offering a variety of human resource services to both
large and small clients who don't have the needed expertise on board.
Big companies have also become more interested in doing business with smaller
ones. They have found that entrepreneurial vendors often provide higher quality
service for less money because their staffs tend to be seasoned experts with
low overhead versus newly-minted MBAs with inflated expenses. Many larger
firms and government agencies have internal goals for contracting with minority
or women-owned firms. Along with an increasing trend to outsource, these
affirmative action initiatives provide opportunities not previously available
to small businesses.
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Small companies are more interested in an employee's ability to produce
results than his specific work history or credentials. Most large corporations
rely heavily on education and experience requirements as screening tools in
their hiring and succession processes. They want to put "square pegs into
square holes." Many small company managers tend to be more lateral thinkers
when they are filling a position. While they look for similar work experience,
they may be equally impressed with a candidate's enthusiasm and innate skills.
And they are often more willing to hire a career changer or less-educated
professional, if they think he can do the job. As entrepreneurs they trust
their own judgment and ability to see possibilities.
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Small companies often offer the opportunity to make a greater contribution
to the organization. Jim Loffler is particularly impressed by the
authority his company has given him to ramp up its tooling department to a more
sophisticated level. As the company adds new plants, he is responsible for
ensuring their tool and die design meets quality, cost and efficiency standards
as well. It would have taken many years and a much higher management position
for him to have a similar impact on the large employer he just left.
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Smaller companies are better at finding emerging niches, making quicker
decisions and moving ahead than their bigger brethren. Back when a much
smaller EDS had been a subsidiary of GM for a few months, a very frustrated
Ross Perot said, "If someone at EDS sees a rattler, he kills it. If a GM
manager comes across one, he puts together a committee to discuss the
situation." Small businesses tend to be more creative, more nimble, and more
aggressive in pursuing new opportunities. They have far fewer layers of
management and fewer people likely to chant "if it ain't broke, don't fix it."
Entrepreneurs don't have the luxury or comfort of being king of the jungle. As
a popular motivational plaque says, "When a gazelle wakes up in the morning,
he faces two choices: He can either run like hell or be eaten." Small
businesses have a lot in common with gazelles.
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